Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal Artwork

Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal

We talk positioning, orientation and alternative forms of decision intelligence–including but not limited to Human Design–to help entrepreneurs and founders navigate the next era of business. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make. 

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All conversation flows through one lens: helping entrepreneurs distinguish signal from noise so they can make smarter moves that are right fit for them. We toss industry dogma and manufactured authority to share practical truths, entrepreneurial stories and unique perspectives you won't hear anywhere else.

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I'm Sunita. Business consultant and non-traditional positioning strategist. 25yrs of category innovation and strategic business experience. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Design™ system, mastery of esoteric tools and a focus on practical application into everything I do. 

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This space is a bridge between brass tacks business and non-formulaic insight designed to orient leaders building for the next era. Expect content about navigating without a map, business fundamentals and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests. 

Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal

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Hi Sunita. I met you on Reddit/Human Design and am really enjoying your show! I like how you get down to business, no fluff, just good info and insight. It’s working for my 1 line! Thanks so much. - Julie (aka Miss Byrd).

Newport Beach, California

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Sunita Kumar

Host