Positioning, Navigating Choice Points and Making Decisions in The New Era of Business | Clear Signal
For entrepreneurs and change agents building in the second half of life. A podcast about making consequential business decisions when conventional frameworks aren't enough. We talk branding, positioning, orientation and alternative forms of decision intelligence to help you navigate the next era of business.
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TL; DR: Think entrepreneurship + unconventional thinking + the internal alignment required to navigate what happens when the obvious answer isn't the right one. Expect content about orienting without a map, business & marketing fundamentals, founder identity and the realities of doing things differently. Everything about this podcast is about where we're going — not where we've been.
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I'm Sunita. Alchemical business consultant and non-traditional positioning strategist. Cornell optimization engineer, Michigan MBA, MSc, former consumer health product founder, marketing insights agency owner and brand manager for a billion dollar brand. I fuse esoteric tools (including my own quantum business astrology framework and Human Design) — along with 25yrs of experience and a focus on practical application into everything I do.
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All conversation flows through one lens: helping you distinguish signal from noise, see what's actually going on and make smarter moves that are the right fit for you. We toss canned "mindset" content and manufactured authority to share practical truths and have real conversations. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines every move you make. Expect entrepreneurial stories and unique perspectives you won't hear anywhere else.
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Positioning, Navigating Choice Points and Making Decisions in The New Era of Business | Clear Signal Fan Mail
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I am so happy I found you!! Everything you’re talking about in regards to creating a niche, branding, the online space of these $25,000 masterminds, the joke of people who are going out there and promising these outcomes that they have no true ability to promise people, oh my goodness, I feel like I have found my soul sister, listening to your podcast! Please ignore the grammar. I am driving so I am just so inspired to send you this right now because I was building my “niche and I was thinking about how why am I focusing on these stupid characteristics when it’s really about the spirit and energy of the person not how much money they may how old they are and where they live but anyways, I digress I just wanna say thank you so much. I did my human design chart today and I am an alchemist and I feel so at peace now and have so much more understanding and clarity of who I am and why I operate the way I operate. I don’t know if you’re still doing individual consultations but oh my goodness I just get chills even thinking about you. I would love to meet with you.
Hi Sunita. I met you on Reddit/Human Design and am really enjoying your show! I like how you get down to business, no fluff, just good info and insight. It’s working for my 1 line! Thanks so much. - Julie (aka Miss Byrd).
Hi! 3/5 MG with sacral authority here. I’m just a few months in to Human Design and I just listened to every podcast and watched two YouTube videos. I really appreciate the clarity and how straightforward you are. So much has been confirmed and I can’t wait to learn more. I could write a novel with all the takeaways, but I’m so glad I came across you. Thank you!