Straight shot, no chaser clarity for people building something that matters. This is for people who've lived enough life to know what they don't want. 🍸You can expect: Sharp business insights minus the "same wine, different bottle" formulas. Human Design without the fake additives. Energetic leadership instead of watered-down motivational advice. Distilled wisdom from years in the trenches—not performative nonsense.

*****

If one-size-fits all tactics aren't working and you're done trying to force strategies that don't fit how you're actually built—you're in the right place. This isn't just about strategy or scaling. It's about building in a way that actually works for how you're wired—so you can stop second-guessing every decision or wasting years on strategies that were never going to fit.

**********

I'm Sunita. My gift is precision guidance based in helping progressive tribe find clarity as they build and evolve. I catalyze change and cut through complexity—saying "the thing that people need to hear" to take action. People come to me when figuring it on their own isn't working—and staying stuck is no longer an option. I translate what people can’t articulate into the positioning behind their work — clean, sharp and aligned with who they actually are. I show business owners and "New Paradigm" leaders how to navigate in ways that are specific to their design and "what they are here to do"—so they stop burning time and energy on the wrong path and start building something sustainable.

**********

I’m not a coach. I'm visionary business alchemist who diagnoses and transforms the root patterns keeping people stuck in who they thought needed to be — and then articulates the business move or positioning tweak that pulls them forward. I use strategy, neuroscience, energetics and intuitive precision to name what’s actually going on and what needs to be done next.

**********

My background: Cornell operations research engineer (the science of optimization + decision making), MBA marketing, MSc in functional medicine specializing in hormones + mind/body regulation. 14+ years building businesses (including a 6-figure "first to market" health product and a marketing insights agency for global companies). 10 years in executive roles across management consulting, advertising and brand management. 20 years at the bleeding edge of launches in solar, mobile, medical device, consumer products, e-commerce and digital advertising with the world's largest brands. If it was a category first—I helped build it. No playbooks—just "trial by fire", a refusal to play life by the rules and 48 years on the unscripted path.