Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
We talk positioning, orientation and alternative forms of decision intelligence–including but not limited to Human Design–to help entrepreneurs and founders navigate the next era of business. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make.
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All conversation flows through one lens: helping you distinguish signal from noise so you can make smarter moves that are right fit for you. It's about building and leading from your unique edge-not despite it. We toss industry dogma and manufactured authority to share practical truths, entrepreneurial stories and unique perspectives you won't hear anywhere else.
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I'm Sunita. Business consultant and non-traditional positioning strategist. 25yrs of category innovation, global brands and life in the business thunderdome. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Designâ„¢ system, intuitive gifts and a focus on practical application into everything I do.
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This space is a bridge between brass tacks business and non-formulaic insight designed to orient pioneers building the next era. Expect content about navigating without a map, business fundamentals and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.
Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
Clarity is the Buzzword of 2026-2028. Here's Why Everyone Gets It Wrong [E52]
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💥Work with Me
Episodes Mentioned:
Deconditioning Video
Substack post that elaborates on Clarity
Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@proton.com
[00:00:00] Clarity is just a key. To the next chapter of the journey, clarity is not the destination,
The word for 2026 is clarity. No more confusion, it's clarity. No more chaos, it's clarity. If you listen to the first episode of 2026 with someone named Danielle Polgar, an astrological counselor who will be returning to the podcast in season three, she described my work as this ability to hit people with this precise insight at the time that they need to hear it.
If you have found me magically at the time of this drop, this time of this, you're listening to me, that's what's happened to you. You found this podcast, I've said something, you're like, "Wow, it's surgical." My clients call it psychic surgery, and that's Mercury. Mercury in Virgo, which I have it, Virgo is precision.
[00:01:00] Mercury is discernment, and Mercury in Virgo, which is its home sign and sign of rulership, that's the only time that ever happens in astrology where one planet is in the same place, is extra, extra, extra precise. There are other aspects to my chart that make me like this, psychic, intuitive.
That's not important right now. The bottom line is Mercury. Mercury's precision. Mercury is being able to dissect a concept when you want to, down to the brass tacks. I can explain something to you in three minutes, I can take two hours. When I take two hours, it's because I wanna take two hours, and when I take two minutes, it's because I wanna take two minutes.
My Mercury is in gate 64, which is the confusion to clarity gate And that's the definition of what I do Speaking of clarity, speaking of clear signal, I recently redid Episode 64. We're gonna jump into the future for a second. In Episode 64 [00:02:00] talks about operating from a different kind of intelligence moving forward, navigating in the dark, orientation, clarity.
You're in the fog, you can't see, what do you need? You need clarity. You need clear signal. It could be a foghorn you're following. It could be someone in front of you who's like, "Go this way." It could be your inner knowing. So much, and that is what Clear Signal's gonna be about. And so it is gonna be very clarifying to you if you hear that episode of what Clear Signal was about, even though I didn't really articulate it, because I was in the fog a little bit myself.
I'm building something new, so I don't have a map. So I'm following my own inner wisdom, and then I come back on here and say, "Okay, this is what it is." That's just an aside. Gate 64 in Human Design, last gate of the body graph, is the confusion to clarity gate. That is my Mercury. That's what I do. I still have that in some of my marketing, but not much, because even though that's what I do, that's what everybody says.
It's [00:03:00] means nothing People enter my world, this podcast, through reading, through something else entry-level I may do in the future or have done in the past, and they find me. They enter this Alice in Wonderland world, and they're like, "Uh, what is this? I feel clear," and I didn't feel clear. Someone who did a session with me, she gave me some feedback, and her feedback was, "Before you, I felt confused and annoyed, and now I feel clear and enthusiastic."
That was an hour. She loved how I spoke straight to an issue that nobody had dialed into with precision, no bullshit, these are her words, and now she's feeling clear and enthusiastic. More clarity, greater self-alignment, that's the key. You have those, you take action, you're building the thing, you're navigating all the challenges, you're evolving, but think about that in an hour, and that's what I did in my Clarity by Design sessions, which built the work I just do now, which is Alchemical Edge.
There's no entry point for Alchemical Edge because Alchemical Edge is transformational, and [00:04:00] transformation doesn't have a bite. But I may in the future do something related to entry-level work, and you'll know about it when I know about it. But the bottom line is Clarity is speaking to an issue that nobody else spoke to, dialing it in, and that's what you're gonna see in every single testimonial you ever see.
I don't care if it's an astrology reading, a deep dive transformation, Clarity by Design, different types of things. You're gonna see that same sentiment over and over again. That's a universal thread. This ability to be surgical and be like, "This is what you need to know right now," move you forward,
you feel seen, you feel heard. Now you're leaning in. Also, it changes something in you. That's the surgery piece. It's not just advice. No bullshit, no fluff. That's my way. You're gonna feel that on this podcast. It's your style or not Attracts the people I want to attract, which is also part of resonance. We talked about that last year.
One of the things I said on one of the other episodes, I said I'm a plumber. That's what a plumber does. I jokingly said on one of my other platforms I'm a divine plumber. I mean, [00:05:00] I don't hate it. They don't explain to you what they're doing at the time, they just do it. The person who wants to be tinkering around in the bathroom asking all the questions, that's not really useful for the plumber.
The people who want to learn Human Design and all the nuances of Human Design, that's not who I'm for. I use Human Design as a tool, an MRI, an X-ray. Same way I use astrology. What happens in the way I do clarity is I create clarity. I create certain conditions to remove noise from the equation, and the clarity drops in.
People think of clarity as this mental thing, and you can only get clarity from having a sounding board with someone, and that's true. You can have clarity internally as well once you clear the noise, and there is no substitute for bouncing ideas off of somebody, especially someone who you trust their input, they have discernment, they actually are someone who's gonna give you good advice.
Not all advice is good advice. But that's not what clarity is. I'm talking about embodied clarity in you. I'm talking about you can [00:06:00] navigate forward knowing where you're gonna go. That's orientation. That's clear signal. That's positioning in the marketplace. That's positioning in your life, and that's what I do in everything I do, whether or not it's obvious or not.
It's making sure you're navigating forward because then you're navigating choice points with clarity. You're always gonna be coming up on thresholds and decision points. How are you navigating forward? You can't have somebody in your back pocket giving you advice all the time. That's when you get dependent and you lose trust in yourself.
Both are useful, different tools for different times. Something I said to a clockst- Something I said to a client through Voxer yesterday, because she left me this five-minute message about all the amazing things that were happening to her and, um, things I told her that would happen, by the way, and now it's happening, and she's like, "Wow, this is amazing."
She was a long-term client. She'll be a case study. By the way, I have chambered my case studies for a reason. So this is early 2026, and you're gonna see the case studies later in 2026. That's done by design.[00:07:00]
I'm in no rush. Clarity sometimes takes time. Also, building something the right way takes time. I've talked about Saturn in the past. Saturn is building a foundation, and Saturn is associated with the crown chakra and one, and priorities, which is clarity. So they are not unrelated
I'm very intentional with everything I do. I built the clients who came to me and this podcast through resonance, and then we build from there. The time that I'm recording this is a one year. One year is about intention
My prior name of this was Aligned Gold. Now, Aligned Gold is what I do. You could probably ascertain that from some of the past names of the podcast, Breaking Open, Awakening Your Inner Magic, The Aligned Alchemist, The Unscripted Path. If you've read the book The Alchemist, you understand that. The Aligned CEO, but it's just not a right front-facing positioning for marketing, like calling myself a [00:08:00] divine plumber.
That would not work, but that's what it is. And in the first case study I did with the client, I called myself Aligned Gold, and I may or may not take that out when it goes live. But what you should know is Aligned Gold, and I mentioned that in that case study, is not the fastest conductor of signal. It is the most reliable.
So I set people up to win. I ground them. I root them in to what they're here to do, nothing more and nothing less. I'm a precision strategist. It's not about me coaching. I'm not a coach I have people who work with me on retainer after my initial intensive, Alchemical Edge, which is my intensive right now, at the time of this recording, my main way to work with me, and that's fine, but that's a different level of support.
It's not about me driving you. It's not about me hand-holding you. It's not about me transforming you. You're recalibrated. You're embodied. You're on the path. You're the author, but you're now on a path that is cobblestone, and you're figuring it out. You're almost like training wheels. Things are gonna be coming to you.
Opportunities are gonna be coming to you because we recalibrated [00:09:00] you. , We've reoriented you, so you're facing a different direction. You're a different person. New opportunities. We've cleared noise. So what's the right... Until you trust yourself to navigate that, that's what I'm there for, and I also can anticipate what's coming before it's coming 'cause I'm a clarity architect.
I see what's happening before it's happening So I can be a couple steps ahead of you, and that's what that's for. You're embodied, you're recalibrated, you're the author. And Saturn is associated with clarity because it's associated with priorities. Author, being the author of your life, four, foundations.
You're ultimately the author of your life. And I was already gonna talk about this. I already was gonna mention everything I do, and then literally the day I was gonna drop this in, I received an amazing review for the podcast But it was actually a client rev- it was actually a client review and a podcast review, which I didn't even ask for.
That's the kind of clients I work with, and that's the kind of work I do. I want to read it to you. She said that, "Sunita is [00:10:00] incredible. Working with her has been life-changing. She blends business strategy with soul-led alchemy through human design and astrology in a way that gives you clarity, momentum, and alignment.
Thanks to Sunita, I'm building a business that is an authentic expression of who I am. Her ability to catalyze breakthroughs is unmatched." And that last sentence is important because the way I worked with this client was more in a business coaching capacity. It's even less alchemical than what I do now.
Now what I do is even more surgical. So the last sentence, of course, I use those tools. Of course, I allow people to build a business that is a true expression of who they are, grounded in who they are. And of course, there's clarity, there's momentum, there's alignment, all those words that unfortunately are starting to mean nothing.
That's why I took out Aligned Gold. That's why I'm in quotes making fun of the word clarity. It's because it's played out. This is 2026, I'm recording this. I don't know what the c word is gonna be of 2027. But something you should know is that in 2027, we're moving to the [00:11:00] Cross of the Sleeping Phoenix, which is the human design kumbaya moment.
And it is said that in the new era, the two people who are here to guide the builders of the next era are Projectors, which I've talked about Projectors on my YouTube channel. Why they are considered this ability to see people better than they can see themselves, why they're often coaches, guides, intuitives, healers.
And Gate 57. Gate 57 is the most intuitive gate in the body graph. It's in the splenic center, which is animal instinct, navigation forward in the dark. Gate 57 is my North Node. It's where I'm heading in this lifetime, and at 48, almost 49 years old, it's something I do really well. And part of what I'm here to do is lead the tribe behind me.
Premium progressive tribe, that's who my people are. That's who my clients are. That's who the audience for this podcast is. That name of that gate is called the Intuitive Clarion. So whether or not clarity becomes the most [00:12:00] played out word ever in life, that is literally what I'm here to do
You can feel the alignment. You can feel the alignment in what I'm saying, and you can feel the alignment in her review. And you're gonna feel the alignment when you see her on camera 'Cause you can't fake that shit
I don't dance around on social media I didn't have anything external when this client came to me. She contacted me through the podcast. I didn't even have an email address, which now I do. It's in the show notes, along with all the ways to work with me or be in my world. No social proof, no website, resonance And that's what I was trying to tell you last year about bees and resonance and magnetism.
Proof is in the pudding. When you are in alignment, when you're in resonance, when you're in resonant frequency, you're gonna attract the people that are a right fit for you, and it starts with that. Then you add in recognition language, then you add in positioning. Then, of course, you layer in values, future conversation [00:13:00] Of course you do business in line with your values, and of course you understand your client, what they need, core messaging, avatar, positioning, consumer psychology if you work on conversion.
That's not my area of focus What do people need to hear and the way they need to hear it to feel you're the right fit for them? That's conversion. But before that, there's resonance, and the more resonant your resonance, the less you have to focus on the conversion stuff, the less you have to dance People selling you out here all this bullshit.
You need this fancy this, you need this fancy that
If you are a high-ticket coach just selling high-ticket coaching, if you're selling an affirmational dream, that's great. But if you're selling sp- things to people who are a little more savvy, people building new paradigm things, new systems, new frameworks, changing the system they're in, my clients, changing industries, that's different.
You're building something different. I'm building something different. I talked about it in [00:14:00] Misfit Manifesto, building something your way. The people I'm working with, they're building something that's on the edge of what's next. Even if they don't realize it themselves, I can see it in them. Bridging worlds, old paradigm, new paradigm bridge.
That's what this podcast is. We bring in brass tacks business. We also bring in spiritual tools. They're not separate, because the way forward for leaders are people can navigate in the dark
Do you think the world change? We're done? Yeah, from an astrological perspective, we've had all the major planet ingresses, okay, the major tectonic plates. , The acceleration of the change is here. It's just gonna get more
I talk about business, I talk marketing, I talk astrology, and in the season one, I talked spiritual tools for a reason. That's not important for today. They're not separate, but I do it in a way that's practical, grounding, no nonsense, no bullshit, no airy-fairy spiritual bypass [00:15:00] shit, no love and light nonsense.
All that. So the, the client messaged me. She said, , "All this greatest stuff is happening." And I explained to her, " we recalibrated you during your intensive, and now you're in attunement phase." What is a piano tuner? She's already good, but we're just getting her to great. And you're magnetizing all these opportunities.
They're seemingly falling out of the sky, but they're not because we attuned you to your life force current
now, what's essential about this is that this person is already very attuned, and I've said this to her. She contacted me out of nothing and said, "I don't know who the fuck you are, but I need to work with you. There's something about you that is magical."
She was already tuned in and tapped in. She didn't need any fancy pants. Most people are not like that. This person was already attuned, and then we got her even more attuned
So we tuned to the life force current, which is what I said to her, and what we did, is you were stuck in ground floor turbulence, and [00:16:00] we removed that. That's what clarity is. Clarity is often just creating the conditions for clarity. It's not this magical process. I said clarity is just the key to the next chapter, it's not the destination.
" That's what everybody gets wrong. They think it's this magical process. They think it's this magical formula that somebody can sell you. No. Part of it is you're removing noise, you're removing turbulence so you can fly.
Bigger perspective. Saturn rules Aquarius, sky god, the future. Aquarius is very much associated with frequency and human design and where we're going. It's being able to see the bigger perspective, fixed air, being able to signal. What is signal? What are radio waves? When Uranus goes into Gemini, language is gonna change.
Uranus is gonna go into Gemini in 2026 for good, and all of this is gonna sound a lot less cray cray. But the people who get it, get it. People who don't, don't, and that's part of what Aquarian Tribe is also. It's like you're focusing on who is your tribe, not everyone. Bigger perspective. See the bigger [00:17:00] perspective.
In life, we get stuck on the ground level. We're trying to figure out the how, and you're making decisions from a bigger perspective that serve the greater flow versus getting stuck in turbulence on the ground floor. That's what I help people do in the advisory afterwards. I can see the bigger picture, so after we've restructured, we're making sure that the initial moves they're making are part of the bigger picture
When I put a lot of my initial work in to AI to figure out what is the universal thread of what I do. And part of it was when I was doing a lot of astrology readings, it said I'm a cosmic air traffic controller You're helping leaders make decisions that serve the bigger picture, and that's what I do, and that's what I do.
That's what I've been doing. That's what I do. And so they're acting from a place of clarity. They're acting from a place of authority. They're acting from a place of groundedness, which is important[00:18:00]
Because Saturn's about being practical, and Saturn is a planet that we cannot see with a telescope. And Saturn is a planet we can see without a telescope, meaning it's gotta be practical, it's gotta be grounded on Earth. It's what you feel when you hear me explain these concepts, but also it's bigger picture.
It's both. And that's what my clients get. They're stepping into themselves with a greater seat of confidence. That's what you're gonna hear in my case studies. It's not about me. It's that I've allowed them to step into a greater place of, in quotes, power in themselves through alignment, through re- calibration.
I say in quotes 'cause I'm not a coach, I'm not a motivational speaker. It's just I have alchemized aspects of their busining- aspects of their business and where they were headed and what they were doing that was out of alignment with where they need to be going. They knew it, but they didn't know it at a conscious level.
I remove it, everything becomes clear. That's clarity
So in that sense, Alchemical Advisory, [00:19:00] which is what I do after Alchemical Edge, is I'm acting as a clarity architect. That's a bigger conversation, and that's ensuring that whatever they are building is the right direction. It's not business coaching. I've said it before, I'll say it again, I don't think the world needs more business coaches.
I'm not putting business coaches down. It serves a purpose. One of the podcasts I did and many of the podcasts that may or may not make it to the feed is that a coach is not a mentor. I said what I said. Coach is not a mentor. Mentor is someone who's been there, done that, and has skills. Coach is someone who's guiding you through a process.
Sometimes it's the same, often it's not the same
I wanted to talk about clarity in a different way because clarity is very much a buzzword, as I've said, and I want you to remember that clarity is not a mental thing. It is a mental thing, but it's not. You're removing distraction, you're removing noise, you allow clarity to drop in. If you're trapped in noise, the clarity can't drop in.
You know it and I know it. [00:20:00] When you are running around like a circ- you're asking this person, you're asking this person, you're asking this person, you are changing your mind all the time, you're not clear on what you want, you don't, you're not oriented on where you're going, there's no way clarity's gonna drop in.
Or it's gonna drop in, but it's gonna change your mind later A lot of my clients are trapped in noise, influence, past conditioning, external conditioning, their own human design chart. So many layers. There's also our mindset and beliefs. That's part of it, but the difference between human design and traditional mindset coaching is it's not just your beliefs.
It's not just neuroscience. We have overemphasized that to death. There are other layers. That's why I bring in frequency. That's why I bring in human design, and that's why I bring in other tools that are not important for right now. Beliefs are hugely important, especially for an entrepreneur, but it is separate.
Related, but separate. That's where the notion of deconditioning comes in. I have a quick YouTube video on my YouTube channel about deconditioning, five minutes, 10 minutes, what it is, what it's not. I'll link it below because it's unique to human design. You're not gonna hear that term [00:21:00] much in mainstream personal development
There's the childhood stuff, there's the conditioning stuff, there's all that. Sure, our mental mop of-- what they call our mental model of the world, sure. I'm not a coach, and I'm not a mindset coach, and I'm not a therapist, but psychic surgery is different. I do in one hour what someone else would take six months to do I said this on Danielle's podcast, which I mentioned earlier on this episode.
I'm wowed and fascinated by my own work. I don't even know how it works. I don't need to know how it works at this time. I hope I'm continued to be wowed and fascinated as long as I do it. So that's how I work with people. I work with people on Alchemical Edge. It's an intensive, , limited, seasonal, and obviously as my work evolves, my one-to-one work changes and shifts.
So if that's something you're interested in, I would take advantage. Everything I'm doing is building out the bigger system. I'm working on the bigger vision, and so everyone I'm working with has a bigger vision. They can't see it, I can see it, [00:22:00] and so I bring it down to earth like, "What do we need to do right now to make that happen?"
I have an episode with a guest. It's a unique episode in the sense that I was a guest on his podcast. Then, for some reason, I had the file, and I had permission, and I put it on the feed. He asked me at the end of that what was my favorite quote, and I said the quote from Steve Jobs, which is, "You can't connect the dots looking forward.
You can only connect them looking backwards," and that's kinda the work I do Everything I've built has been part of the bigger system, and I told that to Danielle on that conversation
Foundations. Foundations is what I do with clients, and foundations is what I do in my own work. I am really, really focused right now on Alchemical Edge. I don't have a lot of piecemeal ways to work [00:23:00] with me leading up to that because that is not really something you can taste a bite of. That is not gonna serve my clients or me.
That's like the plumber who half-ass fixes the sink and then leaves
When there are smaller ways to work with me, I'll share them, but that onto itself is not that. That is that. There's no substitute for that. I'm really focused on this alchemical advisory work that I'm doing because I think it's profound. It's different. It's category creation. It's six months of guidance in an hour or two, and the person's completely different Like I said, coaching has its place.
Coaching is different. Coaching is guiding you through a process and pulling the answers outside of you. That's where we've gone awry with business coaching. Business coaching isn't coaching. I don't know what the fuck it is. It's an oxymoron I'm not a coach. I'm not putting down coaching. But [00:24:00] this isn't about dicking around in your childhood.
This isn't about your mindset blocks. All of those are wicked important, but that's not what I do. This is about why you feel off. This isn't about why you're not taking action. It's like driving with the brakes on, which is another episode, but not really. Clarity architecture, embodied clarity, alchemical advisory.
If those terms make you want to run in the other direction, if anything I've said makes you want to run the other direction, if my tone makes you want to run the other direction, keep on running. And if you're curious, have a 20-minute conversation with me, link in the show notes. You know how much it costs.
You know what it is. There's no pressure. It's like, what are your questions around it? If you're in a place where this makes sense in your business, you'll know. You wanna make sure that this is the right fit for you at this time or in general. Let's have a conversation. It's a kind of offering that will literally change your life and your business, and one client will pay for it, and you'll have it for the rest of your life.
It's permanent. It's foundational. Very easy to sell you a bullshit tactic. [00:25:00] That tactic's gonna change. Let me sell you some reels course. Guess what? All this shit's gonna change next year. You are not gonna change, and that's the point It's pretty rare.
People make promises in the business world selling stuff that is a lot more money than what Alchemical Edge... People make promises in the business world for a lot more money than what Alchemical Edge is, and it's not even in the same ballpark.
And eventually Alchemical Edge won't be in this ballpark, but for now it is I, going back to an episode that I did on our profile lines and what motivates me, I'm motivated by what my tribe needs. That's, I build solutions based on what my tribe needs. And up until now, I've kept everything really small.
For now, it's intimate, and for now, that's available in the way it is. As things expand, they expand, and as things change, they change, but it's on its own timeline, and it's all good. Foundational. That's the year we're [00:26:00] in. Being able to navigate in the dark, being able to navigate uncertainty, but also understanding that we're building a foundation. If you're interested in Alchemical Edge, it's in the show notes, I have tribal-based circuitry. My 5/1 channel, which is my profile and what I'm here to do, is based on a tribal circuit. So what does that mean? That means I'm here to deliver solutions for my tribe. That is circuitry. Circuitry in anything is the foundational framework through which all other things are based off of, and that is circuitry.
People don't talk enough about circuitry in Human Design because they wanna give you generic shit, but circuitry is foundational not only to how you operate, but your business model, and we're gonna talk about that next